Sher Dental: steady growth across both Miami locations
Nuxlay combined a website refresh, SEO, social media and paid ads. Sessions grew nearly 23%, organic search rose 38% and direct visits more than doubled.
Sher Dental
Dentistry practice in Miami, Florida.
Dentistry
A Miami dental practice that wanted to be the first practice patients think of — and to make booking online as easy as possible.
Miami, Florida
Results below cover the practice's locations.
Website, SEO, social, ads
Website design and development, SEO, social media marketing, and paid ads management.
The practice's website
Screenshot captured from the client's live homepage. Click the button to visit it.
The project
Sher Dental wanted to be the first practice patients think of in Miami, and to make booking online as easy as possible.
We worked on four things at once: the website, search rankings, social media and paid ads. Every decision was guided by data, with reputation building running alongside.
What we set out to do
Be easier to find online
SEO work to improve rankings so people searching for a dentist land on Sher Dental.
Turn more visits into bookings
Improved website performance and usability so more visitors book an appointment.
Grow social engagement
A stronger social presence to connect with new and existing patients and build credibility.
Get more from ad spend
Targeted PPC campaigns to bring in quality leads while keeping spend efficient.
Strengthen the practice's reputation
Better management of online reviews and testimonials to build trust with new patients.
The results
Across both locations, traffic grew and more patients found the practice through search and direct visits. Figures compare the 90-day period with the one before it.
+22.72%
11,780 vs. 9,599
+23.57%
11,338 vs. 9,175
+31.85%
64,016 vs. 48,553
+38%
3,767 vs. 2,730
+148.57%
5,220 vs. 2,100
+4.48%
2,611 vs. 2,499
Figures as reported for this project. They describe this client's sessions and engagement, not a promise of the same result for every business.
How the plan worked, step by step
01 — Audit & plan
One plan covering website, search, content, reviews, and ads — not five separate efforts.
02 — Rebuild the website
Faster, cleaner pages built for phones and for the treatments patients search for.
03 — Search & local
Treatment pages, helpful content, Google Business Profile, and local listings.
04 — Ads, reviews & measure
Targeted ads and review growth, with analytics guiding monthly adjustments.
More from NuxLay
Selected Work
More client websites NuxLay has worked on, across the United States.
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Recognition
